Monday, May 28, 2007

Duracell Powered Escalator!

Picked this off the net somewhere. Pretty slick advertising done by Ogilvy Malaysia for Duracell KL. What a novel way to portray the power of a Duracell battery. How I wish all clients were open to ideas like this. I know of clients who would scream bloody murder at concepts like this for the simple fact that it's bad luck to step on one's brand name! What nonsense. It's no surprise how bad the state of advertising is here in Malaysia.

Credit for this image goes to


  1. Well, if you don't accept changes and way of thinking, you won't go anywhere... Malaysia la.. look at our MP's... pathetic is an understatement:)

  2. I'm inclined to agree with you Nessa :)

  3. Yeh, what she said!

    I must confess though, where the picture is concerned, I was a little more interested in the girl than the ad(!)

  4. The best ad for me is where the picture tells it all without any need for explanation.

  5. I'm sure as an account manager you've heard direct client said "Oh yes, that was a brilliant idea but the people upstair will not agreed". His concerns, worries, and "buts" just killed off that idea. It is up to us to find for the survival of that idea if we truly believe the brand awareness will improve and the product will sell


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